Logo
The Fluence logo consists of two elements: the symbol and text. This logo is a key element of Fluence’s visual style.
When possible, it is preferred to use the full logo: symbol + wordmark.
Don’t forget about the safe zone. Use the symbol size for this.
Safe zone
Symbol
The Fluence symbol is a self-sufficient element. It can be used on it’s own when the full logo does not fit. This symbol is mainly used as an avatar on social media.
Font
Hauora is an open-source sans-serif font family. Hauora is our primary font for titles, subtitles and body text. Since it is a premium font, it cannot be distributed freely. You can find out more about obtaining a license to this font through the type foundry.
Interface icons
Brand colors
Interface colors
#010616
#191C2C
#303348
#FFFFFF
Brand vibrant gradient
🛸
#0038FF
#4C24FF
#FD042D
#FFC799
Backgrounds
Primary colors are used to create a gradient with smooth lines and a noise texture.
3D illustrations
The illustration can be a 3D token symbol, as well as abstract images related to technology elements. The illustration should look realistic.
Glass and metal can be used as a material. Lighting should be such that the illustration stands out against a dark or gradient background.
Brand in use
Gradient and corporate font are also used to design banners in social media. Depending on the topic of the post, photos, 3D illustrations or interface elements can be used.
